The launch of the new Road Peace campaign See Me Save Me is on this Sunday (5th Feb) to commemorate the third anniversary of the death of Eilidh Cairns who was run over and killed by a lorry with a blind spot on February 5th 2009. Since her death, a further 50 pedestrians and cyclists have died in collisions with lorries in London.
The campaign will be dedicated to saving lives by reducing lorry danger. It is also a call for a shift away from cyclist focused publicity campaigns to tackling the danger at source, the lorry — an approach that would benefit pedestrians as well as cyclists.
The main focus of the new website is to call for the elimination of the blind spot through the use of HGV safety technologies such as sensors and cameras. It will also highlight other measures that are being implemented to prevent collisions between lorries and cyclists and pedestrians, as well as supporting and empowering bereaved families and those seriously injured by lorries in navigating the justice system.
2pm, 5th February, at the ghost bike of Eilidh Cairns in Notting Hill
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